The 2022 market landscape for hair dryers is characterized by a dominant individual use segment, propelled by global urbanization trends and the pervasive impact of social media on contemporary beauty standards. The burgeoning demand for professional hair dryers mirrors the increasing patronage of hair salons, driven by rising disposable incomes and evolving beauty aesthetics. While offline sales channels continue to lead the market by offering hands-on product testing experiences, the surge in online sales highlights the growing consumer preference for the convenience and broad selection afforded by e-commerce platforms. This shift is further facilitated by the detailed product reviews available online, aiding consumers in their purchasing decisions​​.